Do you want to gain more credibility and do you want to share your content to different audiences, so your readers are from different demographics? This in turn creates a strong brand presence and the referrals start pouring in.

It’s possible to use your army of followers, social media connections, group members, twitter peeps to help you widen your horizons, and share your content. But, it’s a give and take situation, where you can’t keep on taking by hoping your people will carry on sharing your content, if you don’t reciprocate.

In total my army is over 12,000 strong and I know for sure a large percentage of those people share my content, so I thank them from the bottom of my heart and I do the same for them.

It’s not just about the numbers though, it’s what you do with that army of yours and how loyal you are to each other.